Archive for June, 2009

Microsoft will not offer cheaper upgrades on Windows 7 to the EU

We don’t usually post tech based stories related to computer software or hardware. But it has come to our attention from the people at Silicon News that Microsoft will not offer cheaper upgrades to the European market for their new operating system, Windows 7. This is due to the recent anti-trust laws that were passed in the EU prevent Microsoft from packaging Internet Explorer (worst Internet browser ever created) with their operating systems. Given how terrible Internet Explorer is at, well, everything, this can only be a good thing.

Microsoft give their reasons for doing so, but it seems as a low swipe at the EU. You can read the full story here.

Personally, I am a Windows user, this is another thing that has made me seriously consider purchasing a mac.

And our recommendation, if you are reading this on Internet Explorer, is to download a proper Internet browser.

Habitat fail; how not to use Twitter to promote your business

A news story broke this week of a serious social media faux pas by Habitat. In a nutshell, they used hashtags for popular trending topics, such as the crisis in Iran, to promote their business. This has created a backlash by Twitter users for this blatant abuse of Twitter.

It’s a great example of how not to do things using Twitter. That should be self-evident. Habitat have said that the use of these hashtags was not authorised, but did not say who had used them (Source: BBC News). They have since apologised for the mess up, but it seems the damage has already been done.

But it looks like people are jumping on the bandwagon and following suit.

Habitat Fail, others follow suit

Habitat Fail, others follow suit

See this very recent example of promoting products and services by using the conversations around the release of the Transformers 2 movie. There are many more like these on Twitter right now.

As with everything online, people will find a way to abuse the system for their own gain. Facebook went through the same, when they started letting third parties develop applications. People’s profiles were awash with invitations to “bite people as vampires”. Not today thanks, I’ve just had lunch!

So, we face a barrage of spam on Twitter against popular subjects. This erodes the credibility of Twitter and the people that tweet genuinely.

Let’s hope that Twitter do something to stop this, ASAP.

Online multiple personalities – managing personal brand conflicts on search engines

I promised not to include the term “facesquatting” in this post, for fear of cheapening our brand. But it’s too late now. Well I didn’t coin the phrase, so that should buy me some dignity.

For those who don’t know, “facesquatting” is term recently given to one person holding a Facebook vanity URL, that another deems does not belong to them.

I’m being facetious, but it brings up an interesting subject around personal brands online.

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How can social media help a company with bad customer service?

If you have read our page on what is social media, you’ll know (or perhaps you knew already) one of the main reasons for investing time in social media is engagement with your customers.

Dell’s example sets a good benchmark on how a company integrates social media tools into their business. Their next challenge is to help “revolutionise” their business.

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Optimising your twitter tweets and tools to help

Twitter has become mass market. Questions have been asked and debated around Twitter’s retention rate, but numbers are high and it can be a great way to get relevant followers and traffic to your site. Our advice is to use it responsibly, as mass-following or spam like activities are like to upset people and do more harm than good. Good, honest marketing is what we like.

Searching on twitter is more passive and recreational than using a search engine. People will be interested in conversations rather than actively seeking a piece of information. Thinking carefully about how you write your tweets and using the correct words and tone will help to promote your business.

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50 iPhone apps for web developers

Thought I would share this great article on 50 iPhone apps for web developers. Thanks to FreelanceSw for the tweet.

Our favourites so far are the WordPress and Font apps!

Let us know what your favourites are!

Anonymous blogging – please remove your mask

It’s not uncommon in literature for the writer’s identity to be masked. It can serve many benefits; studies suggest that people are less judgemental of an article if they do not know the identity of the author. Some may distrust the source or validity of the article; it’s a subjective thing.

Blogging has brought about a new era of publishing. Anyone with with a laptop and internet access can get online and publish their thoughts, views and opinions to the world. Some will proudly stamp their name all over; some will hide behind the screen.

A recent court case over the identity of a controversial blogger in the UK has threatened that anonymity and could have implications in the future.

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Digital Britian Report: The digital divide

The UK government, as I am sure all governments are, is concerned about the digital divide. The divide of people who are technically competent and the technically inferior.

The Digital Britain report was published last Tuesday, a road map set out by the government for the digital future of Britain. We won’t discuss the ins-and-outs of whether digital is a good/bad thing. We sit firmly in the good camp.

The government has promised to give all UK homes a minimum of 2Mbps broadband. The leading digital inclusion charity, Citizens Online, say this is not good enough. We’re inclined to agree! 2Mbps is too slow!

Debate aside, even if the government do achieve their goal, will people use it? Let’s have a look at how these digital “luddites” could be divided:

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Search and Social media, how it can help your business

When people suddenly, years after it became mainstream, realised that search engine optimisation (SEO) and pay per click (PPC) strategies could be joined together, these was a big fuss. Then everyone realised that it wasn’t anything significant, you just needed to ensure that your SEO team and PPC team were working together. Of course this becomes difficult if you run it across two different agencies or if the internal structure of that agency isn’t set up to do so.

Our belief will always be that there should be one “search strategy”. That person leading the strategy should know PPC and SEO inside out. But perhaps that’s a pipe dream at the moment, given the shortage of experience SEO/PPC people in the industry.

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Facebook vanity URLs – Did you get yours?

The launch of Facebook vanity URLs has had the social media industry alive with buzz. Find out what all the fuss is about.

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