Social media meets green driving
New Toyota Prius
The guys at iCrossing are at it again. If you have been following the Toyota blog then you will have seen the posts around driving the new Toyota IQ 500 miles on a full tank of petrol.
Well with the launch of the new Prius, Toyota’s first hybrid car, due soon they have taken to the road to see how far they can take the Prius on one tank of petrol. They’re aiming on getting all the way from Brighton to Scotland and back again! We wish them the best of luck!
A great example of how social media can be used to generate interest around a new car launch. Follow the story online at the Toyota Blog.
This post was written by Jeremy Jacobs, owner of The Digital Consultant
Posted: June 12th, 2009 under Social media.
Tags: car launch, iCrossing, Social media, toyota, toyota prius
Comments
Comment from Jeremy
Time June 16, 2009 at 11:12 am
Thanks for the feedback Simon, I must ha read the story wrong! Please let us know how it turns out!
Comment from Simon
Time June 15, 2009 at 9:44 am
Hi, thanks for covering us, we’re having a great time but we’re not trying to do it on one tank of petrol this time – the aim is to be as economical as possible, but to let several potential customers take a test drive as we go and see what the overall average consumption is. So far we’ve covered 1,000 miles and nine people have driven the car at an average of 71.6mpg!
We’ll be driving about 1,700 miles (I think), so we expect to fill up once more before making it home on Wednesday. This morning Glasgow, tonight Liverpool