Tag: ctr
Cost of paid search rises, what now?
A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.
Posted: June 12th, 2009 under Google, Natural search, Paid search.
Tags: cpc, ctr, Google, Natural search, Paid search, paid search cost
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