I promised not to include the term “facesquatting” in this post, for fear of cheapening our brand. But it’s too late now. Well I didn’t coin the phrase, so that should buy me some dignity.

For those who don’t know, “facesquatting” is term recently given to one person holding a Facebook vanity URL, that another deems does not belong to them.

I’m being facetious, but it brings up an interesting subject around personal brands online.

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