Have you got your Google+ (Google Plus) profile set up yet? The digital marketing industry is ablaze with talk about Google’s answer to Facebook/Twitter and generally on the whole the conversation has been good. I myself have been impressed with Google’s offering so far. It’s still early days and there are a few things they [...]

A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.