Twitter has become mass market. Questions have been asked and debated around Twitter’s retention rate, but numbers are high and it can be a great way to get relevant followers and traffic to your site. Our advice is to use it responsibly, as mass-following or spam like activities are like to upset people and do more harm than good. Good, honest marketing is what we like.

Searching on twitter is more passive and recreational than using a search engine. People will be interested in conversations rather than actively seeking a piece of information. Thinking carefully about how you write your tweets and using the correct words and tone will help to promote your business.

(more…)