A news story broke this week of a serious social media faux pas by Habitat. Find out how not to promote your business using Twitter.

If you have read our page on what is social media, you’ll know (or perhaps you knew already) one of the main reasons for investing time in social media is engagement with your customers. Dell’s example sets a good benchmark on how a company integrates social media tools into their business. Their next challenge is to [...]

When people suddenly, years after it became mainstream, realised that search engine optimisation (SEO) and pay per click (PPC) strategies could be joined together, these was a big fuss. Then everyone realised that it wasn’t anything significant, you just needed to ensure that your SEO team and PPC team were working together. Of course this [...]

The launch of Facebook vanity URLs has had the social media industry alive with buzz. Find out what all the fuss is about.

The guys at iCrossing are at it again. If you have been following the Toyota blog then you will have seen the posts around driving the new Toyota IQ 500 miles on a full tank of petrol.

What is this I keep on hearing people saying that Google Wave will change the web? I asked myself this, as I looked for more information. Finally I sat myself down and watched the 1hr 20 min video of the development team eagerly showing off their new tool to a bunch of external developers. Cool, [...]