We’ve just received a company newsletter in our inbox. Nothing unusual I hear you say, except when you take a closer look at the CC’d field you find hundreds of other customer’s emails sitting there. What’s more shocking is it comes from a national courier company! A very well known one. We have returned the [...]

If you have read our page on what is social media, you’ll know (or perhaps you knew already) one of the main reasons for investing time in social media is engagement with your customers. Dell’s example sets a good benchmark on how a company integrates social media tools into their business. Their next challenge is to [...]