Facebook recently announced that they are starting to group related news items on user’s feeds by topic as shown in this example below. It seems that, as usual, a percentage of people are unhappy with the change. I think it’s a good thing, with more and more information being pumped through our news feeds it [...]

A weird thing happened to me today that gave me a bit of a shock. I referred to paid search marketing as “traditional”! When we think of traditional forms of advertising in today’s market we think of things like television and printing advertising. I know that they say things evolve much faster in the 21st [...]

Now that Facebook has reached over 500m users it would be foolish for your business not to have a presence. Increased exposure and building a network of devoted fans should be good enough reason. There are many benefits but the purpose of this blog post is not to preach to the converted. I have seen [...]

When people suddenly, years after it became mainstream, realised that search engine optimisation (SEO) and pay per click (PPC) strategies could be joined together, these was a big fuss. Then everyone realised that it wasn’t anything significant, you just needed to ensure that your SEO team and PPC team were working together. Of course this [...]

The launch of Facebook vanity URLs has had the social media industry alive with buzz. Find out what all the fuss is about.