Have you got your Google+ (Google Plus) profile set up yet? The digital marketing industry is ablaze with talk about Google’s answer to Facebook/Twitter and generally on the whole the conversation has been good. I myself have been impressed with Google’s offering so far. It’s still early days and there are a few things they [...]

As part of a good paid search marketing strategy you should always be monitoring and refining the performance of you ad copy. Google Adwords now ensure that only the best advertisers appear at the top of the search engine listings by enforcing a minimum quality threshold advertisers have to meet to appear in the top [...]

It does make me smile a little inside when I see BIG companies doing their own thing badly. Take this example of Google Adwords coming up against the search term “web design brighton“. Some of you might argue out there that this is OK. It’s a related service and they are trying to increase brand [...]

Marks and Spencers recently had their wrists slapped by the European courts after a ruling by the Advocate General found in favour of Interflora who is suing M&S over use of its trademark terms on Google Adwords advertising platform. There have been a number of cases in the past between brands but these tended to [...]

Google “Instant Search” – How will it affect my business? Google recently launched its latest update to its main product, search. Touted by Google as a revolution it has seen luke warm responses from some industry analysis. Google Instant Search throws you straight into the search results the moment you start typing and updates the [...]

A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.

What is this I keep on hearing people saying that Google Wave will change the web? I asked myself this, as I looked for more information. Finally I sat myself down and watched the 1hr 20 min video of the development team eagerly showing off their new tool to a bunch of external developers. Cool, [...]