Cost of paid search rises, what now?
by Jeremy
A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.
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Tags: cpc, ctr, Google, Natural search, Paid search, paid search cost
Posted in Google, Natural search, Paid search | No Comments »
Google Wave – A simple guide
by Jeremy
What is this I keep on hearing people saying that Google Wave will change the web?
I asked myself this, as I looked for more information. Finally I sat myself down and watched the 1hr 20 min video of the development team eagerly showing off their new tool to a bunch of external developers. Cool, was my reaction. So, what exactly is it? Perhaps it’s:
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Tags: google wave, Social media, wave
Posted in Google, Online developments, Social media | No Comments »
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