Archive for 'Natural search'
Google Instant – How will it impact my business?
Google “Instant Search” – How will it affect my business? Google recently launched its latest update to its main product, search. Touted by Google as a revolution it has seen luke warm responses from some industry analysis. Google Instant Search throws you straight into the search results the moment you start typing and updates the [...]
Posted: September 21st, 2010 under Google, Natural search, Online developments, Paid search.
Tags: google instant, google instant impact, google instant my business
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Search and Social media, how it can help your business
When people suddenly, years after it became mainstream, realised that search engine optimisation (SEO) and pay per click (PPC) strategies could be joined together, these was a big fuss. Then everyone realised that it wasn’t anything significant, you just needed to ensure that your SEO team and PPC team were working together. Of course this [...]
Posted: June 16th, 2009 under Facebook, Natural search, Social media, Twitter.
Tags: Facebook, search, seo, serach and social, social and search, Social media
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Cost of paid search rises, what now?
A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.
Posted: June 12th, 2009 under Google, Natural search, Paid search.
Tags: cpc, ctr, Google, Natural search, Paid search, paid search cost
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