Have you got your Google+ (Google Plus) profile set up yet? The digital marketing industry is ablaze with talk about Google’s answer to Facebook/Twitter and generally on the whole the conversation has been good. I myself have been impressed with Google’s offering so far. It’s still early days and there are a few things they [...]

Marks and Spencers recently had their wrists slapped by the European courts after a ruling by the Advocate General found in favour of Interflora who is suing M&S over use of its trademark terms on Google Adwords advertising platform. There have been a number of cases in the past between brands but these tended to [...]

Google “Instant Search” – How will it affect my business? Google recently launched its latest update to its main product, search. Touted by Google as a revolution it has seen luke warm responses from some industry analysis. Google Instant Search throws you straight into the search results the moment you start typing and updates the [...]

It’s not uncommon in literature for the writer’s identity to be masked. It can serve many benefits; studies suggest that people are less judgemental of an article if they do not know the identity of the author. Some may distrust the source or validity of the article; it’s a subjective thing. Blogging has brought about [...]

The UK government, as I am sure all governments are, is concerned about the digital divide. The divide of people who are technically competent and the technically inferior. The Digital Britain report was published last Tuesday, a road map set out by the government for the digital future of Britain. We won’t discuss the ins-and-outs [...]

What is this I keep on hearing people saying that Google Wave will change the web? I asked myself this, as I looked for more information. Finally I sat myself down and watched the 1hr 20 min video of the development team eagerly showing off their new tool to a bunch of external developers. Cool, [...]