As part of a good paid search marketing strategy you should always be monitoring and refining the performance of you ad copy. Google Adwords now ensure that only the best advertisers appear at the top of the search engine listings by enforcing a minimum quality threshold advertisers have to meet to appear in the top [...]

It does make me smile a little inside when I see BIG companies doing their own thing badly. Take this example of Google Adwords coming up against the search term “web design brighton“. Some of you might argue out there that this is OK. It’s a related service and they are trying to increase brand [...]

A weird thing happened to me today that gave me a bit of a shock. I referred to paid search marketing as “traditional”! When we think of traditional forms of advertising in today’s market we think of things like television and printing advertising. I know that they say things evolve much faster in the 21st [...]

Google “Instant Search” – How will it affect my business? Google recently launched its latest update to its main product, search. Touted by Google as a revolution it has seen luke warm responses from some industry analysis. Google Instant Search throws you straight into the search results the moment you start typing and updates the [...]

A recent study from the IPA has found that the Cost Per Click (CPC) of paid search for brand terms on Google has risen from 6p to 29p from period January 2008 to March 2009. Click Through Rates (CTRs) for the same period have shown a decline from an average of 40% to 20%.