Have you got your Google+ (Google Plus) profile set up yet? The digital marketing industry is ablaze with talk about Google’s answer to Facebook/Twitter and generally on the whole the conversation has been good. I myself have been impressed with Google’s offering so far. It’s still early days and there are a few things they [...]

A weird thing happened to me today that gave me a bit of a shock. I referred to paid search marketing as “traditional”! When we think of traditional forms of advertising in today’s market we think of things like television and printing advertising. I know that they say things evolve much faster in the 21st [...]

Now that Facebook has reached over 500m users it would be foolish for your business not to have a presence. Increased exposure and building a network of devoted fans should be good enough reason. There are many benefits but the purpose of this blog post is not to preach to the converted. I have seen [...]

A news story broke this week of a serious social media faux pas by Habitat. Find out how not to promote your business using Twitter.

You may have many reasons for promoting your own name online as a brand. We look at the issues that surround this and how you can manage your online reputation on the major search engines.

If you have read our page on what is social media, you’ll know (or perhaps you knew already) one of the main reasons for investing time in social media is engagement with your customers. Dell’s example sets a good benchmark on how a company integrates social media tools into their business. Their next challenge is to [...]

Twitter has become mass market. Questions have been asked and debated around Twitter’s retention rate, but numbers are high and it can be a great way to get relevant followers and traffic to your site. Our advice is to use it responsibly, as mass-following or spam like activities are like to upset people and do [...]

It’s not uncommon in literature for the writer’s identity to be masked. It can serve many benefits; studies suggest that people are less judgemental of an article if they do not know the identity of the author. Some may distrust the source or validity of the article; it’s a subjective thing. Blogging has brought about [...]

The UK government, as I am sure all governments are, is concerned about the digital divide. The divide of people who are technically competent and the technically inferior. The Digital Britain report was published last Tuesday, a road map set out by the government for the digital future of Britain. We won’t discuss the ins-and-outs [...]

When people suddenly, years after it became mainstream, realised that search engine optimisation (SEO) and pay per click (PPC) strategies could be joined together, these was a big fuss. Then everyone realised that it wasn’t anything significant, you just needed to ensure that your SEO team and PPC team were working together. Of course this [...]