Announcement today from Google that they have pushed further with the integration of social feeds into their search results.

Previously social feeds such as those from Twitter were kept quite low down in the search results. After today’s announcement social results will have more prominence and be mixed in with the search results. You have to be logged into your Google account but you will start to see more social results that are relevant to your search. Say for example your mate Jeff has recently posted a review on their blog of the latest smart phone release. If you then do a search, you’ll see his post come up in your search results.

So what’s the purpose? Well after Google’s failed foray into the social world with Google Buzz they’ve had their fingers burnt. This isn’t their attempt to take on social media rather a way of getting users to their search engine. Think about it, wouldn’t it be great if instead of having to go to numerous social sites to get your friends opinion (apparently actually asking them face to face is not on an option) you can just search in Google. That’s the theory here. It’s not really anything a game changing moving, rather a much needed update to their current offering.

Potential impact on your search results: probably not that great at the moment. This just emphasises the impact social is having on search marketing. Now the searcher will see comments, blogs or reviews on their friend’s recent experiences with your product or service. You just need to make sure that you are managing this correctly so it doesn’t have a negative impact on your business.

Read more about our social media consultancy services.

We’re very pleased to announce the addition of two very special clients to our online marketing client list.

Indulgence Cupcake Company

Indulgence Cupcake Company is one of Brighton’s best online only cupcake bakery and delivery service. They came to us to help them get their business online having no online presence. Find out how we helped them rake in the orders!

Just Perfect Wedding Cars

Just Perfect Wedding Cars is West Sussex’s premier wedding car hire company. This was the first venue into online for the company. Their brief was to build a stylist and simple website that would showcase their wedding cars. Once the site was up and running we implemented a paid search campaign to start driving high quality, targeted traffic to the site to start generating bookings.