ONLINE MARKETING CASE STUDY

Dr Brightons is how achieving great results

• On all major search engines with days of launch.
• Number 3 for "gay bar brighton"
• Number 2 for "brighton gay cocktail bar"
• Number 1 for "brighton gay cocktail"

Doctor Brightons is one of Brighton's best know gay-friendly, owned and run pub. With a great location and unspoilt views of the sea, it becomes a very popular place in the summer, especially around Brighton Pride.

Doctor Brightons has never had an online presence and a recent management change meant that the community around the pub needed re-invigorating, both on and offline.

New web site build

A new web site was built in conjunction with the manager of Doctor Brightons. Every stage of the process was done in close consultation with the client. The end result is a stunning web site which captures the passion and fun feeling around the pub itself.

Benefits to Doctor Brightons

• Increased exposure to potential customers
• New method of communicating with existing customers
• New platform to build an online community around the pub
• Potential way of generating additional revenue through selling of advertising space

Natural Search Optimsation

The web site was built with users and search engines in mind. The great thing about having a web site built with The Digital Consultant is that we know how to optimise for search engines. This meant that the site was structured and built to ensure that the search engines could understand the content, thus helping with good rankings.

Once the site was launched, a natural search optimisation campaign was started. This would ensure that the efforts of optimising the site during the build stages was utilised. This included:

• Optimised content creation
• Keyword research
• Link building campaign
• Directory submissions

Benefits to Doctor Brightons

• No need to use a separate agency for natural search optimisation
• Staff could get training in natural search
• Increased, highly qualified traffic through to the web site

Social Media Campaign

Doctor Brightons has been around for a long time and has built up a loyal community of customers. It was important that this was transferred online. The customer base is based on a wide range of ages but focused around people who want to have a good time. There are a number of initiatives that have been undertaken to help increase brand loyalty. These included:

• Twitter campaign
• Facebook community set up and optimisation
• Development of content that would generate interest around the brand
• A way for customers to connect with the brand and fellow customers
• Create content/assets that can be shared and will re-generate customer loyalty

Benefits to Doctor Brightons

• New method of communicating with existing customers
• Increased brand loyalty
• Increased awareness of the brand with friends of customer base

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